Silicon Labs

As a Visual Designer with Silicon Labs, I was tasked with creating visual designs for the marketing of various SiLabs products. My work included Graphic Design, Animation and Video Editing.

SiLabs U Intro

Overview: Refresh the introduction animation for the Silabs U video series to align with updated brand guidelines and modern visual standards

Approach: Designed and animated a new video intro that maintained consistency with existing brand assets while enhancing visual appeal. Ensured smooth integration with other video content in the series

Tools: After Effects, Illustrator

Outcome: Delivered a polished, brand-aligned introduction for the Silabs U series, now featured across the Silabs website and video content

LPWAN Marketing Campaign

Overview: Develop a series of graphics to promote the new LPWAN product across multiple social media platforms and increase product awareness

Approach: Designed static and animated graphics (including GIFs) in various dimensions to meet platform requirements, ensuring brand consistency and visual appeal

Tools: Adobe XD, After Effects

Outcome: Delivered versatile graphics used on Google, Facebook, and other social media platforms, successfully raising awareness for the LPWAN product launch.

IoT for Good Marketing Campaign

Overview: Develop graphic assets to promote the new IoT for Good program across digital platforms and raise awareness of the initiative

Approach: Designed a series of versatile graphics optimized for social media and website use, maintaining brand consistency and visual clarity across platforms

Tools: Adobe XD, Photoshop

Outcome: Delivered graphics featured on the Silabs website and social media channels, effectively increasing visibility and awareness of the IoT for Good program