USAA - Small Business Insurance
As a Graphic Designer at USAA, I was tasked with various projects including a office advertisement, web designs and print material documents used to promote the product to both internal employees and external customers.
Here are a few of the projects I’ve worked on.
SBI Brochure
Overview: Design a brochure to educate employees about Small Business Insurance offerings and encourage them to visit the website for quotes
Approach: Created a bifold brochure with clear, concise information and a QR code linking directly to the SBI website. Distributed at internal company events to maximize visibility
Tools: Adobe InDesign
Outcome: Successfully increased employee awareness of the SBI insurance product and drove engagement through brochure distribution at company events
SBI Splash Page
With the campaign of letting employees and customers know that new products were available for small businesses; SBI wanted a quick way to let members know the changes as soon as they went to the website.
Problem: Create a way to quickly bring attention to the fact that new SBI products were available to employees with small businesses.
Solution: Designed a splash page that pops up when members went to the SBI website
Software Used: Photoshop
Results: We were able to successfully bring awareness to the new products without members having to dig through the website to find the needed information.
SBI Standing Banner
SBI wanted to new ways to show employees in the big office that there were new products they could us for their small businesses.
Problem: Create a sign that can be placed in the office to advertise the new products of SBI, without tons of texts.
Solution: Created a 6ft tall standing banner that would be placed in the hallway with matched SBI branding and included a QR code for members to easily scan as they walked by.
Software Used: Photoshop
Results: The banner was printed and placed in the hallway. Employees were able to easily scan the code quickly instead of having to stand and read a bunch of texts.